TFI TAB Gıda

We know no limits in delivering fast, high-quality, and flavors suitable for every palate.

TFI TAB Gıda Investments, with approximately 3,250+ restaurants and over 50,000 employees, sets operational standards in the industry and shapes consumer trends in the markets it operates.

As a consumer-focused organization, TFI TAB Gıda Investments does not adopt the "one-size-fits-all" approach but has developed an organization that responds to the diverse needs of customers. TFI TAB Gıda Investments successfully operates two different QSR (Quick Service Restaurant) business models simultaneously in Turkey and China, leveraging its operational and marketing expertise.

The operational expertise of TFI TAB Gıda Investments has been proven through its control of a significant portion of food supply and logistics operations, supported by the knowledge and success of ecosystem companies in data analysis and distribution management.

The marketing expertise of TFI TAB Gıda Investments is focused on continuous innovation in services and products to provide a "superior customer experience."

The activities of the multinational quick-service restaurant chain platform are spread across three areas:

QSR Turkey

Operates under the name TAB Gıda San. ve Tic. A.Ş. (TAB Gıda) in Turkey.

TAB Gıda has been a leader in Turkey's quick-service restaurant chain sector for 29 years with over 1300 fast-food restaurants, including Burger King®, Sbarro®, Popeyes®, Arby’s®, Subway, Usta Dönerci®, and Usta Pideci®.

QSR China

Operates under the name Burger King Holdings Ltd. (BK China) in China.

TFI TAB Gıda Investments started investing in China in 2012 as a crucial part of its growth strategy. The BK China chain has expanded to over 1300 restaurants in more than 200 cities.