ATP CHINA
The First Step to Growth in China and Leadership in the Asia-Pacific Market
In order to extend ATP's leadership in technology from Turkey to a global scale, the ATP China Office was established in 2014 in Shanghai, China. This investment in China, one of the world's centers of production, technology, and innovation, strategically aims to support group companies and access potential customers and partners in China, the world’s largest market. Since its establishment, ATP China has helped its corporate clients truly create value, gain flexible agility, and demonstrate innovation performance by transforming the innovative technologies it has developed into competitive and cost advantages. Additionally, by closely following the Chinese technology ecosystem, ATP China focuses on both large technology companies at the 'unicorn' level and startups, developing global partnerships with these companies.
ATP China, with its software and technology solutions developed in the Far East, focuses on the hospitality and quick-service restaurant verticals. Its restaurant management and omnichannel order delivery solution, Zenia, is used in more than 1,500 restaurant brand locations across China. ATP China, a strategic partner of Burger King China, one of the world’s leading brands, digitally transforms organizations with the digital channel applications, mobile solutions, POS sales and reporting solutions, kiosk and delivery solutions, CRM, CDP and other enterprise applications, data analytics and business intelligence solutions, robotic process automation, artificial intelligence and robotics applications, IoT solutions, infrastructure, and cloud solutions it develops. With the practical experiences gained from projects and its process engineering capabilities, ATP China enables organizations to digitally transform and turn the risks of change into opportunities.
In 2023, ATP China completed the digital transformation of Burger King China, developing an innovative mini-app accessible through the AliPay and WeChat super-app platforms, and a multifunctional system based on microservice architecture that made the order-taking, processing, and customer service processes of restaurants smoother and more efficient. Through integration with these platforms' payment systems, this innovative digital channel, which allows customers to complete payment processes seamlessly and greatly improves the user experience, has enabled access to over one billion Chinese customers, with an average of 110,000 orders managed per day on the channel. With the multifunctional middleware software developed using microservice architecture, a structure has been provided that significantly increases efficiency and effectiveness at every stage from order-taking and processing to customer service. An average of more than 400,000 orders are managed daily through the middleware management system.
Highlights
Provides technology solutions in more than 1,500 restaurants across China.
Reaches over 1 billion Chinese customers daily through digital channels.
Manages 400,000 orders daily through the middleware management system.
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